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Seattle-area
custom printer adds HP Indigo Press with an offline Rotoflex
Vericut to meet demand for high-quality jobs for nutricetical
and other markets. |
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HP Indigo Press combined with Rotoflex Vericut
proves healthy addition for Washington-based Labels West.
More Updates ...
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PALO ALTO, Calif., December 13, 2005-HP today announced
that Labels West, Inc., in Woodinville, Washington, a nationally
prominent manufacturer of exceptional labels, has installed the
HP Indigo press ws4050 to assure streamlined production of short-run
versioned jobs in brilliantly accurate color.
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Explore
the HP Indigo press ws4050 - flash based interactive demonstration |
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"We're heavily involved in the latest technologies
pertaining to color work and high-quality reproduction, which is
one reason the HP Indigo press ws4050 is such a good fit for us,"
said John Shanley, president of Labels West. "The press is
comparable to offset quality, and that really is the key."
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Founded in 1978, Labels
West specializes in providing custom labels and other specialty printing
products to a complete range of retail industries, including personal
care, cosmetics, nutriceuticals, and food and wine. With clients that
include Nintendo, Microsoft, Estée Lauder, and Chateau Ste.
Michelle, Washington's oldest and most acclaimed winery, the company's
commitment to providing superior quality extends from initial customer
contact through to finished job. |
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"Labels West and other
high-end converters are realizing the benefits of HP's advanced digital
color technology by using the HP Indigo ws4050 to print short to medium
runs of all types of labels, on practically any substrate," said
Alon Bar-Shany, vice president and general manager, Indigo Division,
HP. "It's the best tool in the marketplace to enhance productivity
and realize new business opportunities in label production." |
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Installed at the 20,000-square-foot
Labels West facility last summer and linked with an offline Rotoflex
Vericut finishing unit from HP partner Rotoflex International, the
HP Indigo press ws4050 has already completed multiple-lot, four-color
jobs for a large West Coast nutriceutical firm. Over the next few
months Shanley plans to introduce other major customers to HP's digital
advantage, and by next year expects to have the digital press running
two shifts a day and producing up to ten percent of the company's
total output. |
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Ongoing regulatory changes
in the nutriceuticals market result in frequent label adjustments
that are efficiently produced on demand with the HP Indigo press ws4050.
Plus, the press's variable-data capabilities allow for required consecutive
numbering and barcoding. The HP Indigo press ws4050 also meets the
specific needs of cosmetics industry clients who require versioning
capabilities and as well as the ability to match to dozens of new
color product shades. |
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Designed for maximum
cost-efficiency and ease of use, the HP Indigo press ws4050 is fully
compatible with inline and offline finishing options from leading
manufacturers and features an expanded substrate capacity that includes
even the thinnest conductive shrink-sleeve film, along with essential
FDA-compliant validation for pharmaceutical labels. Read
more ... |
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