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Success
is in the brand at Logo Label Printing. In a few short years,
with no previous industry experience, this innovative company
leveraged the power of digital technology to turn an opportunity
into a profitable business. |
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Digital Printing and Finishing Technology Empowers
Label Producers. More
Updates ...
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Refreshing the Brand |
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Just when companies believed there were no more creative
and affordable promotional ideas - along came Logo Label Printing
with a refreshing brand marketing approach. Located in North Carolina,
Logo leveraged the power of digital printing and finishing technology
to offer bottled water with a customized label.
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"We
approached our clients with the notion that we are helping them promote
their name and message by designing custom labels that were unique
to their marketing needs..." |
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"Our initial strategy was to provide a higher
quality bottled water, custom labeled, at pricing competitive to
commercially available bottled water. As the company grew our marketing
and sales strategy evolved in that we are not selling bottled water,
and therefore not competing with bottled water sales"
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"We approached our clients
with the notion that we are helping them promote their name and message
by designing custom labels that were unique to their marketing needs.
Bottled water is a great marketing tool because it has been shown
people will look and read the label more readily than most other giveaways.
The fact that the message was applied to a bottle of water was secondary
to the label itself" |
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 "As
a result we were actually selling the label rather than the bottle
and the critical nature of commodity pricing became secondary. Now
that we are in the printing business we are custom labeling soaps,
lotions, shampoo, ketchup bottles, tea cans and much more, There
is no limit," says Dave Grossman, COO, Logo Label Printing.
Owners: Tim Oates, Cay Bacon and
Dave Grossman
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Over a three year period
Logo doubled then tripled it sales of custom labeled bottled water
becoming one of the largest suppliers in North Carolina. "We
were on the verge of doubling our sales again when the business was
acquired by the company that supplied us with the bottled water. In
addition, we shipped our product to businesses all over the country
at pricing that was significantly higher than the customer would have
paid a local supplier. The reason was the quality of the label design
and the ultimate value it held for the customer," adds Grossman. |
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Digital Marketing Solutions |
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 Just
ten years ago the top demands of customers could be summed up as
quality, service and price. Today, digital printing and finishing
technology empowers label producers to extend their services in
ways never before possible. The result - label producers like Logo
successfully differentiate themselves in the market while creatingexciting
new revenue streams. The most successful digital label producers
actively seek out and sell digital marketing solutions that affect
top line revenue. Labels are now being printed digitally for markets
that include pharmaceutical, nutritional supplement, wine, food
and beverage, health, hygiene and many others.
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Print Technician
Brad Greenwell operating Rotoflex Vericut |
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"As our business grew
we realized that our biggest problem was getting commercially printed
labels in a timely basis and at the level of quality that we and our
clients expected. With careful consideration we made the decision
to sell the logistical part of our business and invest in a high end
digital production - concentrating on label design and printing for
the custom bottled water industry. |
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After nearly eight months
of research and investigation, we determined that the HP Indigo digital
press was the printing system we would purchase and the Rotoflex Vericut
would be the finishing solution that we would use. Six months after
the fact, we are very pleased with the decision. There are just not
enough adjectives to describe the support that HP and Rotoflex have
provided. The staff was much more patient than I would have ever expected.
A human is always available when we call and most importantly we have
minimal down time - not missing a single commitment since the equipment
has been in operation. |
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It is important to understand
that not a single person in our company had any previous experience
with commercial printing equipment or processes. Everything we are
now doing is brand new to us including the language used in the printing
business, the suppliers, the equipment and the business itself. Now
we are servicing more than a dozen custom label bottle water companies
as well as co-packers of salsa's, sauces, and other products,"
continues Grossman. |
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Next Generation Digital
Web Finishing |
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Rotoflex recently introduced
the next generation in digital web finishing with the Vericut. 2.
Designed with advanced motion control technology, this intelligent
solution incorporates higher technical performance objectives for
the digital market. Vericut 2 includes the latest advancements in
semi-rotary die cutting, spot coating, cold foil, hot foil embossing,
rotary sheeting and stacking to name a few. |
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The die cutting system is
versatile covering partial repeats as well as full rotary applications
with quick tool changes. Die throw-off allows the operator to save
time and material by positioning the cut on the first impression.
The hot foil stamping option includes a 19-inch repeat magnetic cylinder,
uniflex die plates, automatic registration control and servo-driven
tool and draw station. The system is easy to use with superior foil
tension and wrinkling control. It is also available with a cost saving
'foil saver' feature. |
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"State
of the art technology gives your clients options. The bottom line
is we were able to realize an opportunity through some powerful partnerships
with industry leaders such as HP & Rotoflex." |
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The flexographic printing
unit has a 19-inch repeat printing plate cylinder for spot varnishing
and printing, with automated first impression positioning. |
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"State of the art technology
gives our clients options. The Vericut can laminate, underscore, die
cut, strip, slit and roll labels in a single pass. We take pride in
offering the highest quality stocks and inks producing labels that
far exceed customer expectations. The Rotoflex Vericut system, with
its modular design, allowed us to purchase just what we needed at
this point in our development with the knowledge that we can upgrade
at any time as demands for our printing capabilities increase, without
committing the capital prematurely. |
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The bottom line is we were
able to realize an opportunity through some powerful partnerships
with industry leaders such as HP & Rotoflex. Like them, we care
that our clients be successful, because our success will grow with
theirs," adds Grossman. Links:
Logo Label Printing Co, HP
Indigo, Rotoflex
International Inc. |
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For further information,
please contact the Rotoflex sales department: Tel: 905-670-8700 /
Toll Free: (North America) 1-800-387-3825 or email: sales@rotoflex.com |
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