Lightning Labels of Denver, Colorado, is not a conventional label converting company. A purely-digital operation, it has not only harnessed the very latest in label printing technology, but it is also promoting its business primarily over the internet. Run an internet search for labels in the US, and Lightning Labels is likely to appear as one of your options. The company has successfully captured a slice of the short-run market since it was founded in 2002 and is on target to achieve over $2 million in sales in 2006 – not a bad feat considering its founder and the company president had no experience of label printing before they began their endeavor. The nature of digital print technology – its consistency and
repeatability – has paved the way for a new brand of label converting entrepreneurs who have little need for knowledge of conventional print techniques.