Digital Label Opportunities

2003.12.12 | 12.12.12

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			In the saturated world of consumer choice, a label must compete for customer appeal, effectively differentiate and convey brand identity, while maintaining the highest quality and accuracy. For many label producers the advantages of digital technology in supporting business building goals, including increased competitiveness, increased profits and improved production are clear.

		Digital Label Opportunities. More Updates ...

Since its global launch in partnership with Hewlett-Packard at Labelexpo Americas 2006, the Vericut 2 digital finishing solution from Rotoflex has been in increasingly high demand. Based on the success of the original Vericut series over the past several years, this next generation incorporates higher technical performance objectives for the digital market. When the Indigo and Vericut are combined, a streamlined label production facility is formed, capable of meeting short-run, on demand requirements for all segments of the label market.

Digital Label Finishing

One of the main features of the Vericut 2 is the die cutting accuracy, covering partial repeats as well as full rotary applications. It comes with a 19” magnetic cylinder which allows the operator to use existing
flexible tooling. For example, the operator can take a 12” plate and mount it on a 19” cylinder – not having to change the cylinder. Also die throw-off allows the operator to save time and material by positioning the cut on the first impression. Typically die cutting stations take several feet to line up the print with the cutting, but the Vericut eliminates this by adding software control for auto positioning.

A clear stand out feature is the electronically synchronized automation system which offers unified seamless automation from a friendly machine interface. This advanced technology enables the operator to customize each shaft to a specific application providing superior tension control on various substrates from paper to film. Additionally, the parameters of each job can be saved for future runs, reducing both waste and set-up time.

“Now that we are in the digital business we are custom labeling soaps, lotions, shampoo, ketchup
bottles, tea cans and much more. There is no limit”
- David Grossman, COO, Logo Label Printing

“Digital opens up a lot of different niches and this is what we are marketing and selling – not your traditional label.”
- Pierre Roberge, President, Profecta Labels Inc.

The Vericut solution is completely modular with expanding capabilities providing new opportunities and continued growth.

Vericut 2 Features

Advanced eDrive web transport

Unparalleled accuracy in dual mode die cutting

Versatile for a variety of substrates

Modular design (easier field upgrades)

Spot coating, cold foil, hot foil stamping, embossing, rotary sheeting and stacking available

For further information, please contact the Rotoflex sales department: Tel: 905-670-8700 / Toll Free: (North America) 1-800-387-3825 or email: sales@rotoflex.com

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