Shrink Labels Blast onto Shelves: Rotoflex technology for producing shrink sleeve labels

2003.12.12 | 12.12.12

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	North American Beverage turns to converter SleeveCo to produce shrink labels for its newest line of milk drinks. Learn more about the Rotoflex model VLI-500 used to edge-trim the film prior to automatic print-defect detection.

	Shrink Labels Blast onto Shelves. More Updates ...

For the full-body Moose logo on North American Beverage Co., Inc.'s newest milk-drink product-Mega Moose(TM) Strawberry Blast-the company needed a full-body, shrink-sleeve label. Says the company's marketing partner, Ben Stone at 4th Floor Design: "This is the first time the moose on the label is pictured as a fully realized figure, playing soccer, unlike the Chocolate Moose Premium chocolate milk line, where we use only the moose's head as part of the logo lockup. Mega Moose is positioned as a wholesome energy drink. It is real milk fortified with vitamins A and D. So we wanted to convey activity on the label."

Based in Ocean City, NJ, North American Beverage distributes its drink products nationally, including its Chocolate Moose line, which comprises flavors such as Premium Chocolate, Diet White Chocolate and Cookies & Cream. Mega Moose Strawberry Blast is distributed nationally where it is shelf-stable for up to 24 months. The milk drink appeals to consumers aged 12 to 24 and to mothers who are looking to serve their kids healthy drinks.

In introducing Mega Moose Strawberry Blast, the company wanted to differentiate the product from its other varieties, while communicating that the drink is part of the Chocolate Moose family of brands.

SleeveCo, Inc. was the natural choice for printing and converting the new Mega Moose label, since the converter already produces a full-body shrink-sleeve label for North American Beverage's Chocolate Moose and Havana Cappuccino lines (see PD, Dec. '02, p. 44), the company says. Only this time, according to Martin Wilson, vp of sales and marketing at SleeveCo, the converter worked with North American Beverage to design a metallic-silver label. "It's the first time that we needed so much background coverage in metallic ink," he says, "and it had to look high-end." Read more ...

by Packaging Digest Magazine


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